I just put most of an ass of effort into this post only to
have my computer restart on me and lose the entire thing. Times like this make
me want to weep in a corner with a lamp, pencil and composition notebook.
Back in May I posted a small(ish) Glossier haul over on
Instagram. I had been hemming and hawing over Glossier for some years now. My
initial response was one of guarded cynicism back I first noticed them a few
years ago. After years of brainwashing through both Instagram and YouTube I
found myself intrigued by the brand’s aesthetic which could only be described
as a healthy mix of minimalism and an inflated sense of self-importance. My
God, does Glossier’s brand aesthetic resonate with me!
